BLACKPINK have returned—louder, bolder, and more fearless than ever. Today, the global K-pop phenoms ended a nearly three-year group hiatus with the release of their new digital single 'JUMP', marking a triumphant reunion that’s already sending shockwaves across the fandom.
First unveiled during the kickoff of the BLACKPINK WORLD TOUR <DEADLINE> in South Korea last weekend, the track immediately lit up social media and fan circles worldwide. Over the past three years, JISOO, JENNIE, ROSÉ, and LISA each explored solo projects, stretching their musical identities. Now, they’ve reassembled—stronger, sharper, and ready to reclaim their spot as global music icons.
Written by a powerhouse team including TEDDY, Diplo, 24, ZIKAI, Claudia Valentina, Jumpa, Malachiii, and Jesse Bluu, and produced by Diplo, 24, Boaz van de Beatz, Zecca, and Ape Drums, 'JUMP' sees BLACKPINK dive headfirst into the hardstyle genre. It opens with a striking guitar riff reminiscent of a Western showdown, before detonating into a fierce blend of pounding beats, twisty hooks, and layered vocals that spotlight each member’s unique tone and energy.
'JUMP' blends BLACKPINK’s signature pop-powerhouse swagger with fearless sonic experimentation, expanding their sound without losing their identity. It’s intense, cinematic, and instantly pulse-raising—a bold pivot that still feels unmistakably BLACKPINK.
The accompanying music video, helmed by GRAMMY-winning director Dave Meyers, matches that ambition visually. Set across stylised cityscapes and mood-lit sequences, the MV gives each member a signature visual moment—LISA’s underground tunnel choreography, JISOO’s rooftop runway, JENNIE’s mirrored maze, and ROSÉ’s street-lit serenade. Gritty yet glossy, the MV leans into BLACKPINK’s flair for cinematic spectacle and fashion-forward visuals.
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