BLACKPINK’s JENNIE brings her ‘Rubify’ pop-up experience to Singapore

From 27 August to 3 September, Singapore BLINKs are invited to dive headfirst into the glittering world of Ruby, as JENNIE’s pop-up experience Rubify by JENNIE lands at CHAMBER, Wisma Atria.

Part of a six-city Asia tour, this Complex Presents activation celebrates the explosive success of JENNIE’s debut solo album Ruby, and the upcoming launch of its vinyl edition. Expect a full-spectrum sensory takeover — walls bathed in red, art installations, and photo zones that bring JENNIE’s aesthetic vision to life.

 

 

 

 

 

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What to expect at the ‘Rubify by JENNIE’ Singapore pop-up:

• Interactive installations inspired by the seven stages of life (à la Shakespeare), echoing Ruby's emotional themes — from love to legacy.

• A mirror wall etched with lyrics, immersive visual zones, and fan-favourite ‘photo-ready’ corners.

• Exclusive merch drops, including:

  • Ruby vinyl (SG-exclusive serialised edition!)

  • Plush astronaut toy from the ‘Like JENNIE’ MV

  • Apparel from JENNIE’s concert wardrobe

  • Collectible trading cards (limited to 1,000 per city, with 100 teal cracked foil editions in SG)

Prices range from SGD$15–$165, and entry is via walk-in only.

 

 

 

 

 

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Event Details:

Venue: CHAMBER, 435 Orchard Road, #03-24 to 29, Wisma Atria
Dates: 27 August – 3 September
Hours: Daily, 11AM – 9PM
Entry: On-site queuing only

Whether you’re a longtime fan or a newcomer to JENNIE’s solo journey, this pop-up promises an unforgettable experience that lets you ‘Rubify’ your world.