NOWZ are ready to take flight. The newly rebranded rookie group from CUBE Entertainment officially kick off their debut with ‘Fly to the youth (Feat. YUQI)’, a pre-release single dropped on 17 June ahead of their upcoming 1st mini-album IGNITION.
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The catchy pop anthem shines with a bold guitar riff and empowering lyrics, introducing the group’s self-coined genre DAYS-POP. All five members — HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN — had a hand in writing and composing the track, signalling their creative ambitions from the start.
Adding to the buzz, YUQI of i-dle not only features but also co-produced the single, offering a major co-sign from their CUBE senior. She even appears in the cinematic, coming-of-age music video, which paints a vibrant picture of youth and self-discovery.
With dreamy aesthetics and high-energy choreography, ‘Fly to the youth’ is a bold first step for NOWZ — one that’s already catching the attention of K-pop fans globally.
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IGNITION is set to drop this July, with more music show performances and content from NOWZ on the way.
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