From 19 to 21 September, the heart of Itaewon will transform into a cultural playground as Hyundai Card DaVinci MOTEL returns for its 2025 edition — and it’s bigger, bolder, and even more brilliant than before.
The three-day experience will feature 39 speakers and performers from the worlds of music, art, fashion, science, and tech — all converging in Seoul for a festival unlike any other. This year’s lineup includes K-pop powerhouses, J-pop legends, intellectual titans, and boundary-pushing creatives, all under one roof.
Music fans, get ready
The performance lineup is stacked. TAEYANG, HWASA, DAVICHI, wave to earth, Balming Tiger, Colde & Khakii, Jae Hyung Jung, and jisokuryClub are just a few of the 19 acts set to take the stage.
Making their DaVinci MOTEL debut are m-flo, the legendary J-pop hip-hop unit, and Leina, a singer-songwriter known for her dream-pop sensibility.
Fans can expect everything from intimate gigs and experimental sets to soulful ballads and high-energy pop performances.
Talks that spark ideas
Beyond music, the festival is also home to thought-provoking talks and performances from global icons. British translator Deborah Smith, Lebanese architect Lina Ghotmeh, BODE founder Emily Adams Bode Aujla, and President of Sony AI Michael Spranger will be among the minds sharing insights across culture, design, literature, and tech.
Returning to the spotlight is Hyundai Card Vice Chairman & CEO Ted Chung, who will host a special session with Hee-yul You, Executive Producer of Antenna.
A full cultural takeover in Itaewon
Inspired by vintage California motor motels and the spirit of Leonardo da Vinci, the MOTEL concept takes over not just the venue — but the entire Hyundai Card District in Itaewon. Expect street performances, brand popups, and over 40 local stores and restaurants joining the celebration.
Even without a ticket, festival-goers can catch the vibes on the streets, from busking zones to popup experiences from Lotte Department Store, Olive Young, and Maker’s Mark.
Tickets and access
-
3-day and daily passes go on sale:
-
19 August, 12 PM (KST) for Hyundai Card members
-
20 August for general public
-
-
Reserve sessions starting 26 August via the Hyundai Card DIVE app
-
Each person can now book 2 tickets, perfect for bringing a friend
-
Live streams of performances will also be available on YouTube
All sessions will have Korean-English simultaneous interpretation, with QR-based entry managed through the DIVE app — making the experience smoother than ever for international attendees.
Like what you read? Show our writer some love!
-