Organized by The Aloft brand in partnership with MTV Asia, the annual Project Aloft Star, amplified by MTV, is back for its third year running.
Intent on "providing a platform to showcase [bands] music to a larger audience," Project Aloft Star continues to bring the hottest up-and-coming artists from Asia Pacific on stage and into the spotlight.
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Covering major markets throughout Asia, the competition is divided into four separate contest clusters which include Greater China (China, Hong Kong, Macau and Taiwan), Southeast Asia (Malaysia, Singapore and Thailand), India, and South Korea. One winner will be selected from each cluster, and will walk away with a cool US$10,000, as well as a chance to be featured on MTV platforms in Asia.
The competition is divided into 4 phases, the first of which requires that artists submit an original song either through YouTube/Youku video links or SoundCloud audio links on their website till the fast approaching deadline of 25th July. MTV has even provided a nifty video of tips on what NOT to do in your submission.
The second phase will see 15 successful entries from each cluster opened up to a worldwide public voting process from the 29th of July till the 22nd of August.
The top 5 entries will be selected based on public votes (40%) and MTV's judging (60%) to go on to the third phase, which is a performance at the live finals event held at various locations depending on your cluster. The Southeast Asian cluster finals (Singapore, Malaysia and Thailand ) will be held in Bangkok.
If you think you've got the originality and WOW factor to cut it, and can envision yourself on MTV Asia with ever so slightly heavier pockets, pull up your socks and get to submitting, you've got 5 days left to make this happen. Apply here.