Kissling treats fans to an entertaining and colorful lyric video for their new single 'One Night Stand'. And while all lyric videos are entertaining to watch, Kissling made this one a bit more suitable to this phone-driven audience.
“We opted for the vertical video format since almost 80% of Filipino millennials are glued to their mobile devices. We put into consideration the fact that mobile-users tend to skip videos that will require them to rotate their devices. We removed that "extra effort." Since everything is on mobile now, we gave that market a shot,” frontman and guitarist Jeremy Lopez discussed as he was asked for the reason behind the video’s mobile format.
Lopez shared, too, that 'One Night Stand' is interestingly based on a true story. It is a romanticized version of a fateful night with an ex, months after a nasty breakup.
Check out the lyric video produced by Lehmann Flores of Lemon Recording Studios, and created by Anna Terrenal- a multimedia artist from MAPUA, also the Chief Designer of Tesseract Manila. (Watch it on your mobile.)