Swee Lee announces open call for a NAMM Show 2020 reporter

Swee Lee announces open call for a NAMM Show 2020 reporter

Swee Lee, Southeast Asia's leading music instrument retailer, has announced an exciting new opportunity for budding music journalists and gear-heads. 

If you're a massive fan of music, and have extensive technical knowledge of music instruments, listen up. Swee Lee is looking to send one lucky gear-head to Anaheim, California next year for an all-expenses paid trip to cover the NAMM show. The NAMM show is the world's largest annual tradeshow, at which major instrument brands like Gibson, Fender, Jackson and more unveil the newest gear for the coming year. 

In order so select the best-possible candidate to send to the NAMM show, Swee Lee is presented interested parties a contest of sorts, with the lucky winner being sent down to California to cover the event. 

The winner will be mentored by Guitar.com journalists and staff from the Swee Lee team to best train him/her for the NAMM show. 

To enter, participants need to do three things:

  1. Creators should submit a brief video clip talking about their favourite piece of gear from a local Swee Lee Store (in Singapore, Indonesia, Malaysia, or Vietnam). 
  2. The video clip needs to be a demo or review of any product in-store. Creators are encouraged to showcase their unique personality, knowledge of gear, and enthusiasm. 
  3. Applicants should upload their video to Instagram (can be via an IG post or IGTV) anytime between 4 September 2019 and 13 October 2019. Be sure to tag @guitar & @sweeleemusic, and add the hashtag #nammrovingreporter in the caption so that your post is searchable.

Competition judging criteria will include the creator’s personality, knowledge of gear & playing style, and video production & editing quality. Think you have what it takes? Interested applicants can begin to submit their work now, here. Finalists will be shortlisted by 18 October and the winner of the search will be announced in November.

For more information, click here