The Week That Matters: Music Matters Live 2012

24 May 2012 - 26 May 2012

This week kicked off with the Digital and Music Matters conference, covering all that matters in digital entertainment industries in Asia. ‘Conference’ really is a euphemism for ‘really awesome people convening and talking about things that matter,’ this is true. Featured speakers include Lady Gaga’s manager, Troy Carter, music producer Bob Ezrin who worked on Pink Floyd’s The Wall, branding and advertising executive, Cindy Gallop, and various others from organisations and companies such as YouTube, Facebook, South by Southwest and Warner Music.

But at the peak of the week is Music Matters Live, which is set to bring more than 40 regional and international acts to Clarke Quay for over three nights. The best part is that if you are going to be absent (you shouldn’t, really), the folks at YouTube will be streaming the event live on the musicmatterstome channel. We also forgot to mention that, um, the whole event will be free.

Who do you watch? Where do you start? Where is everyone playing? The time-saving way is to download the schedule below but we thought that we’d put in a few notes about what to expect.

If your K-Pop fever has not subsided yet, we’re glad, because Music Matters Live have a special ‘K-Pop Night Out’ showcase at the opening of the event. You can catch boy band BtoB and top hip-hop acts like M.I.BDrunken Tiger and Yoon Mi Rae. This is not the only themed showcase you can expect there as it extends to ‘Canadian Blast’ and ‘Aussie BBQ Night’ where acclaimed songbird Kate Miller-Heidke is sure to captivate audiences with her brand of pop music for clever people.

Dropping by from around the region is Hong Kong’s 9 Maps, an indie-folk band that will provide a refreshing break from the madness of Clarke Quay. If lush, acoustic sets is something you’re into, local singer-songwriter Inch Chua will also be joining the mega lineup. But if you’re there to have a rockin’ time, kiwi band Midnight Youth and local favourites, The Great Spy Experiment are there to kick it up a little. That’s only a taste of what is happening starting tonight and for the next three days, but you can be sure that there’s something for everyone. Well then, off you go!

Click here for the Festival Programme

Click here for live streaming