A gorgeous new video ad for New Balance's sneaker collaboration with quirky female footwear store P.V.S. just popped up online and we're delighted to hear it set to Riot !n Magenta's luscious 'CTRL'! Taken off their most recent EP Voices (which we ranked #7 on our Top 10 Singapore EPs of 2015 list), the track is the ideal accompaniment to Marisse Caine's vision for this unique partnership.
Featuring the "9alatic 9irls 6rigade" (aka Galactical Girls Brigade), this enchanting video showcases girls doing exactly what Cyndi Lauper advises them to do - having fun! The project aims to pay "homage to female empowerment and liberation", and judging by the treatment here alongside the pastel-hued shoes themselves, P.V.S. is darn sure sticking to their store's mantra.
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As you can see below, the sneaker has a very playful galactic theme rendered all over, with teal accents running throughout the panel lining while the signature “N” insignia remains a cool black on the side for a good contrast.
Kevin Low, co-founder of P.V.S. elaborates, "Seeing the radical shift in the sneaker game over the last few years, we realized that there is a growing trend in girls opting for sneakers as their staple footwear choice. We hope that this project will inspire more girls to explore the possibilities with their footwear choices and take heart in the freedom of expression.”
The limited release of the P.V.S x New Balance “9alactic 9irls’ 6rigade” is available in limited quantities. The collaboration will begin retailing for SGD$189.00 on the 27th of February 2016 at P.V.S and select retailers worldwide.