An award may seem arbitrary, but the BBC Sound award has still been a consistent indicator — even if not for the awardees' success, then a hint at what the following year would bring in popular, cutting-edge music.
The award is decided by a select group of music critics and industry figures, ultimately determining and spotlighting new talent. Past winners include Adele, Haim, and 50 Cent.
For British trio Years & Years, winners of the 2015 award, they've effortlessly produced music that fits in well with the times, but highlights strong pop songwriting that might just cement themselves as uncanny pop stars of the future. The theatrical stage presence and indelible vocals of frontman Olly Alexander has been key to the band's sudden success, no doubt boosted by the award's perks.
We sat down with the band before their show in Los Angeles, which featured an impressive opening set by R&B singer Tei Shi, about how the band was able to live up to sudden hype, misconceptions about the band's songwriting process and what pop music means to them.
We're also giving away five sets of Years & Years merchandise, which includes a tote bag, a t-shirt and a cardholder. All you need to do is answer this question:
Which year did Years & Years win the BBC Sound award?
Send your answers to email@example.com before 12 February, 2016.
Only entrants residing in Singapore are eligible.
Watch our interview with the band here:
Special thanks to Universal Music Singapore for setting up the interview. Years & Years' Communion is now available for purchase.