YouTube introduces $100 million Shorts Fund for content creators

YouTube introduces $100 million Shorts Fund for content creators

YouTube Shorts is making big steps for content creators.

The video streaming platform has launched its Shorts Fund, a $100 million fund dedicated to content creators, which will be distributed throughout 2021-2022. Users don't even have to be part of the YouTube Partner Program to enjoy the rewards of the fund. According to YouTube, all you have to do is simply create "unique Shorts that delight the YouTube community."

Rivaling the popular short-form video platform TikTok, YouTube Shorts was rolled out in India and the U.S. (so far) to give creators a fresh and new way to monetize their content.

Shorts Fund is only the first step in the platform's journey to build a monetization model for Shorts. "This a top priority for us," Global Partnership Enablement for YouTube Shorts director Amy Singer shares in a statement. "We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts. "

More creation tools are expected to arrive with Shorts soon. Creators will get the chance to express and challenge their creativity as YouTube offers them a new opportunity to grow their audiences. "Creators and artists are in control and can always opt out if they don’t want their long-form video remixed," Singer says.

Get a quick intro into YouTube Shorts below.



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