Aging Youth to hold music industry panels on touring and branding in March

Aging Youth to hold music industry panels on touring and branding in March

Aging Youth's annual music industry panel sessions will return in March with discussions on branding and touring.

Aging Youth is a local content agency that specializes in talent management, music publishing, digital content creation and events consultancy. They have also begun hosting a series of panels and workshops to share information and knowledge with musicians and industry practitioners, known as the Aging Youth Sessions.

The Sessions series will be returning on 17 March this year, with two topics of discussion: 'Branding and Brands' and 'Get On The Road'. The former will focus on how musicians can find the right fit for them when it comes to branding. Aging Youth's very own Willy Tan will moderate the discussion between panelists Le Messie (pictured, left), Hazel Tan and Preetipls. With Le Messie's experience as a Grammy-nominated producer and head of The Annex in Asia, Hazel Tan's involvement in the Fred Perry Subculture Live series as the brand's marketing manager and Preetipls' undeniable social media branding expertise, panel attendees can likely expect all-rounded advice on branding and promotion. 

'Get On The Road' will give musicians an idea on what to look out for when it comes to touring and performing. The panel discussion will feature Andy Inglis (pictured, right), Aya Sekine (pictured, centre) and Sebastian Mair, with Audrey Lim moderating. Iglis brings to the table over 28 years of experience as a tour manager and more, while Japanese jazz pianist Aya Sekine has toured overseas for over two decades and also booked talent to perform in Singapore. Mair, too, has extensive experience in the touring arena, having provided tour support and campaigns for the likes of Celine Dion and Nelly Furtado.

Due to limited availability, musicians and industry members will be given priority entry. Only registered guests will be allowed into the event. 

The Aging Youth Sessions will take place on Saturday, 17 March at Hood Bar and Cafe. 'Branding and Brands' will begin at 1pm and 'Get On The Road' at 3.30pm. The panels are free and open to all. Register online here.