AOMG are officially ushering in a new chapter with the introduction of their first-ever girl crew, Keyveatz, who have released their pre-debut double single Key Beats — featuring title tracks ‘Key Beats’ and ‘Catch My Breath’.
Made up of NEWY, UM JIONE, KANG YESEUL, SON JUONE, and KIM YUNA, Keyveatz mark a significant moment for the label, which has long been a cornerstone of Korea’s hip-hop scene since its founding by Jay Park in 2013. Known for shaping the sound of K-hip-hop alongside acts like Gray, Loco, and Simon Dominic, AOMG now shifts gears with its “2.0” era — spotlighting a new generation of artists.
At the heart of Key Beats is a clear introduction to the crew’s identity. The title track ‘Key Beats’ blends trap and Jersey club influences with a bouncy rhythm and sleek synths, while member UM JIONE steps into a songwriting role, delivering lyrics that reflect the group’s confidence and global ambitions — name-dropping cities like Seoul, Tokyo, and Rodeo as future stages.
On the flip side, ‘Catch My Breath’ leans into tension and atmosphere, opening with raw breathing sounds before building into an addictive hook that showcases the crew’s performance-driven edge.
To celebrate the release, Keyveatz held their pre-release event RSVP : Keyveatz INIT on 29 April at Billboard Korea House in Seoul. Split into two sessions, the event gave fans a first look at the music videos during an intimate meetup and listening party, before ramping up into a standing release show where the group delivered their first-ever live performance — drawing early praise and buzz.
Positioned as part of AOMG’s rebranding project “Make It New,” Keyveatz are already shaping up to be a standout act, blending subculture influences with the label’s hip-hop DNA. Their “Messy Girls” ethos leans into raw, unpolished energy — prioritising attitude and individuality over traditional concepts.
The momentum isn’t slowing down anytime soon. Following their pre-debut drop, Keyveatz are set to hit major stages including KCON JAPAN 2026 in May and the 2026 Seoul Park Music Festival in June, marking their first steps onto both domestic and international festival circuits.
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