Tech just got a serious glow-up. Apple is back with a trio of powerhouse releases that promise to take your everyday lifestyle, workouts, and mobile experience to the next level. From the sleek AirPods Pro 3 that blend immersive sound with cutting-edge health tracking, to the all-new Apple Watch Series 11, SE 3, and Ultra 3 that push fitness, connectivity, and adventure features further than ever, and the bold iPhone 17 with its revolutionary camera and display tech—there’s never been a better time to upgrade your Apple arsenal.
Discover the new products:
AirPods Pro 3
Debuting a fresh revamp on design infused with incredible sound quality and features like noise cancellation with an incredible in-ear fit and heartbeat sensing to keep you on track during physical activities with an extended battery life. This is Apple's new, AirPods Pro 3. These new improvements allow one of the world’s most widely used bluetooth headphones to evolve—enhancing user experience and the product's impact on the environment.
Made with 40 percent recycled content, including 100 percent recycled cobalt in the battery and 65 percent recycled plastic in the case, the AirPods Pro 3 lays a brick in Apple's plan of moving toward being a more environmentally conscious brand according to Apple 2030.
The AirPods Pro 3 deliver on unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC), now with twice as much noise cancellation as previous models under the AirPods series. The AirPods feature new technology such as a new multiport acoustic architecture that allows for seamless control of airflow and an impeccable spatial listening experience.
The bass response with this new model also reaches a whole new level with the inclusion of the Adaptive EQ feature—allowing for a heightened listening experience so users can hear every instrument, every lyric, every call, and every show clearly. With a greater priority on personalised transparency, the user experience is reinvented, allowing users to have a more natural listening and communication experience.
After conducting thorough research over countless hours obtaining over 10,000 ear scans to account for the different needs of as many potential users as possible, the design remains organic yet flexible, making it applicable for anyone who wishes to enjoy a flawless listening experience.
From the research findings, careful revisions such as re-engineering the body of each AirPod to make it smaller and more compact, even including the introduction of a new XXS size, ensure a wide range of fits suited to each consumer, aligning the ear tip to the centre of the body to enhance in-ear stability and increasing durability with sweat and water resistance, making the AirPods great to use even in rain or shine.
AirPods Pro 3 has adapted for a wide range of user profiles, from the daily commute to your nine-to-five to your intense daily workout sessions in the evening, moving along with the user to track their activity and taking note of their heart rates to help push their limits.
With the new series, users can expect the integration of a new custom photoplethysmography (PPG) sensor that shines invisible infrared light pulsed at 256 times per second, measuring light absorption in blood flow—ensuring only the most accurate data from your activities to stay on top of your health.
This new feature works with the AirPods Pro accelerometers, gyroscope, GPS, and a new on-device AI model on iPhone to give users the independence of starting up to 50 different workout types of their choice while tracking heart rates, calories burned, closing their Move ring, and earning awards in the Fitness app.
The changes with this new series also introduce the Workout Buddy, a game-changing fitness experience powered by Apple Intelligence that users have access to with just their AirPods Pro 3 and iPhone. The Workout Buddy combines the user’s workout data and their fitness history to generate personalised, motivational insights during their session.
AirPods Pro 3 also features Live Translation, available in beta. The feature breaks down language barriers, allowing for seamless communication in any language of the user’s choice, strengthening connections across borders. The feature applies in both educational and corporate settings, helping enrich professional relationships and lifelong learning without the hindrance of communication gaps.
When enabled, Live Translation helps users understand languages such as English, French, German, Portuguese, and Spanish, with the addition of four new languages including Italian, Japanese, Korean, and Chinese by the end of 2025. This feature allows for natural communication between two parties.
In the event that someone does not have access to a hands-free experience, users can turn their iPhone into a horizontal display for live transcription in the other person’s language, while responses are translated back into the user’s language through AirPods.
Customers in Singapore can pre-order AirPods Pro 3 starting this Thursday, 11 September at 9 AM, with availability in stores beginning Friday, 19 September.
Get all the amazing features to enhance your listening and overall lifestyle experience with AirPods Pro 3—starting at S$349, MYR 1,146.28, PHP 15,544.30, IDR 4,474,026.44.
Apple Watch Series 11
Apple Watch Series 11 redefines what a smartwatch can do, combining a thin, comfortable design with sleep score insights, 5G cellular connectivity, and Workout Buddy powered by Apple Intelligence to deliver personalised fitness guidance. With a durable, scratch-resistant Ion-X or sapphire glass display, this latest Series makes staying active, healthy, and connected easier than ever.
Made with 40 percent recycled content, including 100 percent recycled cobalt in the battery and 100 percent recycled titanium or aluminium in the case, Apple Watch Series 11 lays a brick in Apple’s plan of moving toward being a more environmentally conscious brand according to Apple 2030.
Apple Watch Series 11 abolishes the worry of your device dying within just a few hours with new improvements to its battery life, allowing 24 hours of usage time. The device also supports fast charging, with just 15 minutes of charging providing up to eight hours of battery life.
The sleek design of the watch is also incredibly durable, as the display is treated with a breakthrough Apple-designed ceramic coating that bonds to the glass at an atomic level through a physical vapour deposition process, significantly hardening the surface. The titanium models will continue to have a sapphire front crystal, the most scratch-resistant and crack-resistant material covering a display, perfect for users who are always on the go.
It ensures that even during intense activities such as workouts or during relaxed activities such as watching TV, the watch is not at risk of being damaged and does not distract or weigh users down as they unwind.
With the introduction of a cellular plan, Apple Watch users can make calls, send messages, and access emergency services without their iPhone. The new 5G capability delivers faster downloads for music, podcasts, and apps, while Series 11’s redesigned antenna improves coverage by supporting more bands and boosting signal strength in weak areas.
Apple Watch Series 11 introduces a Sleep Score feature that helps users prioritise one of the most important activities—sleep. The sleep score algorithm is informed by the latest guidance published by the American Academy of Sleep Medicine, National Sleep Foundation, and World Sleep Society. Over 5 million nights of sleep data from the Apple Heart and Movement Study were used to develop and test the scoring algorithms.
Sleep Score helps monitor sleep quality, alongside advanced sensors for heart rate, blood oxygen, respiratory rate, and sleep apnoea detection. Sleep Score joins the Series 11's plethora of features that monitor and help maintain users’ health, including irregular rhythm notifications, high and low heart rate notifications, the ECG app, Blood Oxygen, sleep apnoea notifications, and retrospective ovulation estimates.
This new series also incorporates Workout Buddy, a game-changing fitness experience powered by Apple Intelligence. The Workout Buddy combines the user’s workout data and fitness history to generate personalised, motivational insights during their session.
In addition to Sleep Score and Workout Buddy, Apple Watch Series 11 debuts watchOS 26, offering a fresh look, additional intelligence, and ways to stay active, healthy, and connected, all tailored to the user’s personal routines.
Apple Watch Series 11 introduces a fresh software design with Liquid Glass for a vibrant and interactive experience across watch faces, Smart Stack widgets, notifications, and in-app navigation.
The watch face gallery now includes Flow, featuring refracting numerals that respond to wrist movement, and Exactograph, a modern take on a regulator clock, along with updates to over 20 existing faces.
New gestures, including a one-handed wrist flick, make managing notifications, timers, and alarms easier. Smart Stack hints offer proactive, actionable suggestions based on routine and sensor data.
Messages can now be translated live via Apple Intelligence, and the Notes app allows access and creation of notes on the wrist. Hold Assist and Call Screening in the Phone app help users efficiently manage incoming calls from unknown numbers.
This fall, the Apple Watch lineup introduces a fresh range of colourful bands, including forest, neon yellow, anchor blue, and purple fog. The Nike Sport Band and Nike Sport Loop come in new shades, with the Sport Loop now featuring reflective yarn woven into the fabric. The Apple Watch Hermès collection adds the Faubourg Party knit band with a matching animated watch face, a new narrow Grand H metal link band for the 42mm case, and new colours across all Hermès bands.
The Apple Watch Series 11 adapts for a wide range of user profiles, keeping users connected, motivated, and informed throughout their day and night.
Get all the amazing features to enhance your overall lifestyle experience with Apple Watch Series 11—starting at S$599, MYR 1,967.40, PHP 26,649.55, IDR 7,678,922.
Apple Watch SE 3
With a sleek and durable design, Apple Watch SE 3 brings advanced health and fitness features to your wrist. Combining cutting-edge technology with environmentally conscious design, it serves as a versatile companion for health, fitness, communication, and everyday life.
Apple Watch SE 3 reinvents convenience with the new S10 chip, powering an Always-On display that allows users to check notifications or glance at workout metrics instantly.
With cover glass made of proprietary Ion-X glass—four times more durable and crack-resistant—Apple Watch SE 3 is perfect for users on the go. The new Always-On display does not compromise the watch’s long-lasting battery, which includes 18 hours of usage, and the device also features fast charging for the first time.
The inclusion of a cellular plan with Apple Watch SE 3 allows users to make calls, send messages, and access emergency services even without their iPhone. Its 5G capabilities deliver faster downloads for music, podcasts, and apps, while the new modem is more power-efficient, conserving battery life.
Apple Watch SE 3 also serves as an ideal device for kids. Set up through a parent’s iPhone, kids have their own Apple Account and phone number. Apple Watch For Your Kids brings connectivity, fitness, health, and safety to children without their own iPhone, giving parents peace of mind while fostering independence.
Kids can share their location via Find My, access safety tools like Emergency SOS, make calls and send messages, track personalised Activity goals, use Memoji, download apps, and enjoy Maps, Siri, and Alarms. With durable cover glass, 5G cellular, media playback, and fast charging, the device keeps them connected and safe.
Apple Watch SE 3 also features Sleep Score, helping users prioritise sleep. The algorithm is informed by guidance from the American Academy of Sleep Medicine, National Sleep Foundation, and World Sleep Society, and over 5 million nights of sleep data from the Apple Heart and Movement Study were used to develop it.
In addition to Sleep Score and Workout Buddy, Apple Watch SE 3 debuts watchOS 26 with a fresh software design, interactive Liquid Glass experience, updated watch faces including Flow and Exactograph, and over 20 refreshed faces. Smart Stack hints offer context-based suggestions, and Live Translation in Messages allows texts to be automatically translated on the wrist.
Users can create and access notes directly, and Hold Assist and Call Screening help manage incoming calls efficiently.
Made with 40 percent recycled content, including 100 percent recycled cobalt in the battery and 100 percent recycled aluminium in the case, Apple Watch SE 3 supports Apple 2030’s carbon neutrality goals.
Available in 40mm and 44mm sizes in midnight and starlight aluminium cases, Apple Watch SE 3 starts at S$349, MYR 1,146.28, PHP 15,544.30, IDR 4,474,026.44.
Apple Watch Ultra 3
Boasting the largest display ever on an Apple Watch, up to 42 hours of battery life, and 5G cellular connectivity, Apple Watch Ultra 3 is designed as the ultimate sports, adventure, and health companion. It delivers a powerful, versatile experience that keeps users active, connected, and protected.
Apple Watch Ultra 3 incorporates Apple’s most advanced display technology with LTPO3 and wide-angle OLEDs, creating the biggest screen ever on an Apple Watch. LTPO3 allows 24 percent thinner borders, maximising screen area without increasing case size and improving efficiency. Always-On mode refreshes every second instead of once per minute, and over 20 watch faces, including Waypoint, support this refresh rate.
With fast charging, 15 minutes provides 12 hours of battery life, and in Low Power Mode, the device can last up to 72 hours. 5G cellular capabilities allow users to make calls, send messages, and access emergency services without their iPhone, with improved reception using a dual-antenna algorithm.
Apple Watch Ultra 3 features Sleep Score, advanced Vitals metrics, and Workout Buddy, powered by Apple Intelligence, to provide personalised fitness guidance.
As the ultimate sports companion, Apple Watch Ultra 3 supports runners with ultra-accurate GPS, customisable Action button, advanced metrics like stride length and ground contact time, automatic track-running detection, and app integration with Nike Run Club and Strava.
Cyclists can view full-screen metrics, connect power meters, and track distance, speed, elevation, and heart rate. Swimmers benefit from stroke detection, lap counts, SWOLF scores, water temperature, and custom workouts, certified to WR100. Hikers gain offline maps, Waypoints, and Backtrack GPS. Divers can use the Oceanic+ app as a dive computer, while golfers benefit from a bright display, long battery life, and access to third-party apps.
watchOS 26 brings a refreshed design with Liquid Glass, Smart Stack hints, Live Translation in Messages, and a one-handed wrist flick gesture.
Apple Watch Ultra 3 comes in natural or black titanium, with new bands including reflective Trail Loop, updated colours for Ocean and Alpine Loops, and Hermès additions like the En Mer and Scub’H Diving bands with a titanium buckle.
Available starting at S$1,199, MYR 3,937.15, PHP 53,341.90, IDR 15,377,270.90, Apple Watch Ultra 3 provides the ultimate lifestyle and sports smartwatch experience.
iPhone 17
Apple’s new iPhone 17 combines advanced camera, display, performance, and connectivity features with durability and efficiency, delivering a premium, all-in-one smartphone experience.
The device features Ceramic Shield 2, making the front glass tougher than any smartphone glass with 3x better scratch resistance and reduced glare. It is powered by the A19 chip for enhanced performance and longevity.
iPhone 17 introduces the all-new Centre Stage front camera with the first square front sensor, offering a wider field of view and up to 18MP for photos. Users can capture photos and videos in portrait or landscape while holding the phone vertically, with AI automatically expanding the field for group shots.
For the first time, iPhone 17 features all 48MP rear cameras. The 48MP Fusion Main camera delivers sharp detail, and the integrated 2x Telephoto provides optimised photo quality, effectively combining two cameras in one. The 48MP Fusion Ultra Wide camera captures expansive scenes with up to 4x the resolution of the previous generation. Next-generation Photographic Styles allow real-time adjustments to colour, highlights, shadows, and skin tones, with the new Bright style adding vibrance.
Video capabilities include 4K60 fps Dolby Vision, Cinematic mode, Action mode, Spatial Audio, Audio Mix, and wind noise reduction. The iPhone also supports spatial photos and videos for Apple Vision Pro.
iPhone 17 has a sleek 6.3-inch Super Retina XDR display with ProMotion, 120Hz adaptive refresh, thinner borders, and an Always-On display that adjusts down to 1Hz. With 3000-nit peak brightness and double outdoor contrast, the display is bright and highly visible.
Powered by the A19 chip built on 3nm technology, iPhone 17 delivers faster performance, improved efficiency, and enhanced graphics. The 6-core CPU is 1.5x faster and the 5-core GPU more than twice as fast as A15 Bionic, with Neural Accelerators supporting on-device AI.
iOS 26’s Adaptive Power Mode extends battery life up to 30 hours of video playback and intelligently conserves power. Fast charging reaches 50 percent in 20 minutes with a compatible high-wattage adapter.
The new N1 chip adds Wi-Fi 7, Bluetooth 6, and Thread support. Storage starts at 256GB with a 512GB option, and colours include black, lavender, mist blue, sage, and white. Pre-orders begin Friday, 12 September, with availability starting Friday, 19 September.
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