Spotify has announced that it is ending the beta feature that allows musicians and artists to upload tracks directly to the streaming service.
The beta feature was first launched in September 2018 with Spotify For Artists.Through the feature, artists were able to deliver music straight to Spotify and plan for the perfect release day. Now, the feature is being taken away, in favour of artists working directly with distributors for releases.
Spotify said of the announcement:
Almost a year ago, we started to beta test a feature that lets independent artists upload their music directly to Spotify. Today, we notified participating artists about our decision to close the beta program, along with how we can help them migrate their music to other distributors over the next month.
The insights and feedback we received from artists in the beta led us to believe:
- The most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible is to lean into the great work our distribution partners are already doing to serve the artist community. Over the past year, we’ve vastly improved our work with distribution partners to ensure metadata quality, protect artists from infringement, provide their users with instant access to Spotify for Artists, and more.
- The best way for us to serve artists and labels is to focus our resources on developing tools in areas where Spotify can uniquely benefit them — like Spotify for Artists (which more than 300,000 creators use to gain new insight into their audience) and our playlist submission tool (which more than 36,000 artists have used to get playlisted for the very first time since it launched a year ago). We have a lot more planned here in the coming months.
We’re working with our distribution partners to help make this transition as simple as possible for the artists who uploaded music through the beta. At the end of this month, we’ll stop accepting any new uploads through Spotify for Artists, and artists will need to move their already released content to another provider.
Artists who have released music in the beta should review our FAQs and keep an eye on their email for more details — including discount codes from our preferred distributors. They can reach out to our dedicated customer support team for personalized assistance.
Thank you to the artists who participated in our upload beta. We’re incredibly proud to have played a small part in the music they released. Spotify wouldn’t be what it is today without artists and labels who are willing to collaborate with us to build a better experience for creators and listeners.
Spotify will stop accepting new independent releases at the end of July.