'BE:FIRST ALL DAY' arrived as BE:FIRST’s latest statement single, launching the group’s 5th Anniversary Project with a hard-hitting hip-hop anthem and a visually striking new music video.
Created during a co-writing camp in Los Angeles, the track brought together David Arkwright, Will Jay, and producer Grant Boutin for a sleek, internationally minded release that doubled down on the group’s identity and ambition.
Built as a declaration of purpose, 'BE:FIRST ALL DAY' framed the six-member act’s journey so far while reaffirming their commitment to keep moving forward as performers.
Its accompanying video leaned into that same message, placing the group inside a surreal housing complex where everyday spaces shifted into a magic-realist world shaped by style, performance, and self-expression.
Blending VFX-driven storytelling with a luxe hip-hop aesthetic, the visual also put the spotlight back on BE:FIRST’s signature dance power, with choreography co-created by member SOTA and dancer Rhyme.
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