Japanese boyband BE:FIRST just dropped the lead single from their long-awaited 2nd album 2:BE, set for release on 28 August.
Produced by SKY-HI and ZEN (INIMI), the track is a throwback to mid-2010s hip-hop, as the group reflects upon their journey of triumphs and challenges.
'Blissful''s joyful celebration of BE:FIRST's collective bond comes with a fun music video featuring the band sojourning through the vibrant streets of New York City - visiting iconic sites such as Coney Island, Times Square, Prospect Park, and the Brooklyn Navy Yard.
Ever since they first formed through Hulu Japan's reality audition program THE FIRST, BE:FIRST has become a powerhouse around the region thanks to their unique blend dance, pop, hip-hop, and R&B.
Stream their new single here.
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