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Beat Interactive’s rookie group NEWBEAT introduce themselves with 'JeLLo (Sleepers)' — watch

Beat Interactive’s rookie group NEWBEAT introduce themselves with 'JeLLo (Sleepers)' — watch

Estimated: 1 min  reading

Beat Interactive’s up-and-coming K-pop boy group, NEWBEAT, has released a pre-release single, 'JeLLo (Sleepers)', ahead of their official debut and the release of their full album, RAW AND RAD.

The track’s Korean title, 힘숨찐 (him-soom-jjin), is a Korean abbreviation for “a nerd or geek with hidden strength,” or someone who appears weak and ordinary on the outside but secretly holds extraordinary power. The song’s title, 'JeLLo', which plays on the word “Hello,” also tells the story of someone who may seem ordinary at first but reveals their hidden powers at crucial moments, embodying themes of love, salvation, and sacrifice.

Park Minseok, leader of NEWBEAT shares, “It’s an incredible feeling to finally meet everyone with our first song! ‘JeLLo’ is the very first step of NEWBEAT, filled with our unique colours and energy. I really hope many people will enjoy it!” 

The debut of NEWBEAT has been widely anticipated since 2024 due to their busking performances in the U.S. as well as performing as backup dancers to their labelmates A.C.E.

Member Choi Seohyun adds, “Please look forward to our upcoming full album, RAW AND RAD, and all the exciting things we have in store. We’d love for you to stay with us every step of the way!”

RAW AND RAD will drop on 24 March, but listeners can expect another pre-release single to be released on 12 March 12.