BLACKPINK has been back for less than a week and has already broken multiple records.
Over a year after their hit track ‘Kill This Love’, the K-pop girl group came back with a trap-pop single entitled ‘How You Like That’ on 26 June, accompanied by a music video.
The song debuted at No. 1 on iTunes in over 60 countries, beating a record that the group previously set with ‘Sour Candy’, a collaboration they did with Lady Gaga.
Within 24 hours, ‘How You Like That’ became the second biggest song worldwide on Spotify. Accumulating over 4.8 million global streams on the second of its release, the song rose from No. 5 to No. 2, behind only DaBaby and Roddy Ricch’s ‘Rockstar’. In addition, BLACKPINK’s latest track also set the record for the biggest girl group debut in Spotify history.
But if that wasn’t enough, the group also bagged multiple Guinness World Records. On 30 June, Guinness World Records announced that BLACKPINK broke the record for 'Most viewed YouTube video in 24 hours', 'Most viewed music video on YouTube in 24 hours' and 'Most viewed YouTube music video in 24 hours by a K-pop group' for their music video for ‘How You Like That’, which garnered 86.3 million views on its first day.
Congratulations to BLACKPINK @ygofficialblink who've made @YouTube history with a multiple record titles following the release of #HowYouLikeThat https://t.co/26G94FSrRX— GuinnessWorldRecords (@GWR) June 30, 2020
Those three same records were previously held by another one of K-pop’s finest, BTS, with the music video for their track ‘Boy With Luv’ featuring Halsey. Previous record holders also included Ariana Grande, Taylor Swift and BLACKPINK themselves for ‘Kill This Love’.
Not to mention, YouTube also confirmed that the band set another two records for the 'Most viewers for the premiere of a video on YouTube' and 'Most viewers for the premiere of a music video on YouTube', with the live premiere of their latest single which peaked at 1.66 million viewers at one time.
At this point, it would be easier to list what record BLACKPINK hasn’t broken.
Check out the group’s record-breaking music video for 'How You Like That' here:
This comes after BLACKPINK was recognised as the first-ever K-pop group to reach one billion views for a single song on YouTube for their track 'DDU-DU-DDU-DU' last November 2019.
However, the group's comeback did not come without its controversies. These records follow complaints from fans towards BLACKPINK and their label, YG Entertainment, for using a statue of Lord Ganesha, a Hindu deity, as a prop and placing it on the floor. After a series of tweets and mass emails to the group's label, that particular clip was edited out of the music video.
this is all thanks to all the BLINKS and mature people from other fandoms who took the time to mass email instead of dragging Lisa. 🖤 pic.twitter.com/lkoNGcwsBR— brie 🖤 (@rosiejacquemus) June 29, 2020
Nevertheless, their fanbase, BLINKS, have expressed their excitement and happiness over the group’s success all over social media. Here's what some of them had to say:
How You Like That @ygofficialblink set an Eggscellent example of how to break the 24 hour world record for YouTube views, so Gudetama and I gave it a crack 😌🍳 #HowYouLikeThat #BLACKPINK pic.twitter.com/jJ2uWrhuUE— Luke Holland (@LukeHolland) June 28, 2020
What Blackpink just did is not normal... this is actually TERRIFYING. They beat a 41 day record in 2 days.. that's INSANE.— ᴄʏᴀɴ • ʜʏʟᴛ (@cyanblink) June 28, 2020
blackpink breaking their own record in their 2nd pre-release single in july or august: pic.twitter.com/HMiDt8lgxa— arch ¹⁹⁹⁶ (@kjndiors) June 27, 2020
THE WAY WE BROKE THE RECORD IN LESS THAN 24 HRS. THE WAY WE LOVE BLACKPINK. THE WAY WE’LL DO EVERYTHING JUST TO MAKE THEM HAPPY AND PROUD. THE WAY BLINKS GIVING PINKS WHAT THEY TRULY DESERVE 😭— ً (@CUNTYROSlE) June 27, 2020
from 3.3 million views in one day to breaking a world record with 75.4 million views and counting in less than 24 hours... BLACKPINK IS THE REVOLUTION pic.twitter.com/fXDPrrLtnW— ala (@howulikebp) June 27, 2020
YouTube system changed?— ᴄʏᴀɴ • ʜʏʟᴛ (@cyanblink) July 1, 2020
Blackpink 24 hour record.
Charting system changed?
Blackpink Perfect All-Kill.
YOU CANNOT STOP BLACKPINK.
BLACKPINK IS THE REVOLUTION.
while y’all are creating another account for mubeat, don’t forget that we still have a new record to break which is the fastes music video to reach 200M! so while y’all are voting, you can also stream on yt! we can do this, blinks! @BLACKPINK— arch ¹⁹⁹⁶ (@kjndiors) July 1, 2020
the record for fasted mv to reach 10M likes was 40 days and blackpink surpassed it..... in 2 days— BP1 (@tearslalisa) June 28, 2020
Cover image credit: BLACKPINK Official Facebook Page