BLACKPINK is making history.
The popular K-pop girl group released it's fierce music video for 'Kill This Love' this past Friday and broke a YouTube record in the process. A representative has confirmed that the group now has the best-ever music video YouTube Premiere event ever on the streaming platform, stating: "We can confirm BLACKPINK's music video for ‘Kill This Love’ set an all time record for the biggest YouTube Premiere with over 979,000 peak concurrents."
The video streaming site has yet to share how BLACKPINK’s 24-hour debut did, but at the time of publication on April 8, three days since the music video's release, it has already surpassed 120 million views, and was No. 1 on trending on YouTube.
Earlier this year, the group's 'Ddu-Du Ddu-Du' became the most viewed music video by a K-pop group on YouTube, with 743 million views.
BLACKPINK will make history once again when they become the first Korean girl group to perform at Coachella this weekend.
Check out the music video for 'Kill This Love' below.