BLACKPINK partner with National Museum of Korea for immersive 'DEADLINE' mini album experience

BLACKPINK are expanding their cultural impact beyond music as they partner with the National Museum of Korea for a landmark collaboration in celebration of their third mini album, DEADLINE.

According to YG Entertainment, the National Museum of Korea X BLACKPINK project will run from 26 February through 8 March, bringing together the globally renowned girl group and Korea’s representative national museum in a large-scale cultural initiative. Global audio and music streaming platform Spotify joins the project as an official partner.

Throughout the collaboration period, the exterior of the National Museum of Korea will be illuminated in pink, symbolising BLACKPINK. The members will also serve as audio docents for eight representative artifacts, guiding visitors through Korean cultural heritage.

A full-album listening session for DEADLINE will be held at the Gwanggaeto the Great Stele along the museum’s main lobby pathway, known as “The Path of History.” A special pre-release session will take place one day before the album’s official drop, exclusively available to applicants via Naver Reservations opening at 8 PM on the 19 February. Part of this program will operate as a special session for Spotify Premium users.

Ticketing Details: 

• General sale: Tuesday, 19 February at 8 PM
• Tickets available here

Following the official release at 2 PM KST on 27 February, the listening session will be open to all visitors during museum hours.

BLACKPINK become the first K-pop act to carry out an official large-scale collaboration with the National Museum of Korea. The project marks a fresh attempt to bridge music and cultural heritage, engaging global fans alongside cultural industry professionals and the general public.

DEADLINE will be released on 27 February at 2 PM KST. The five-track mini album includes title track 'GO,' pre-release single '뛰어 (JUMP),' 'Me and my,' 'Champion,' and 'Fxxxboy.' YG previously shared that, true to its title, the album will capture “the best, irreversible moments” and showcase “BLACKPINK at their brightest and most radiant in the moment.”

With this latest collaboration, BLACKPINK once again demonstrate their ability to extend beyond traditional music spaces, marking a cultural moment that merges heritage, sound, and global influence.