Global K-pop superstars BLACKPINK have officially announced a new collaboration with gaming lifestyle brand Razer, marking the group’s first confirmed partnership in the gaming hardware space. Titled BLACKPINK X Razer: Play In Pink, the collaboration has been revealed through Razer’s official platform and social media channels.
The partnership has been positioned as a licensed collaboration, with Razer confirming that it will release limited-edition gaming gear inspired by BLACKPINK. While specific product details have not yet been disclosed, the collaboration is described as blending Razer’s established gaming design language with BLACKPINK’s instantly recognisable pink visual identity. At the time of writing, Razer has not confirmed exactly which gaming peripherals will be included in the collection.
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Razer has begun teasing the collaboration online using the hashtag #PlayInPink, alongside short promotional visuals that hint at the colour palette and aesthetic direction of the drop. These teasers confirm that the collaboration will involve physical products rather than digital content, though further details remain under wraps.
According to reports from Korean media, the BLACKPINK X Razer collection is scheduled for release in January 2026. No exact launch date has been announced, and Razer has yet to share information regarding pricing, regional availability.
For now, fans and gamers will have to wait for further announcements from Razer and BLACKPINK’s official channels, as more information about the Play In Pink collaboration is expected to roll out closer to its release window.
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