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BLACKPINK's JENNIE & BIGBANG's G-DRAGON are South Korea’s most searched K-pop stars on YouTube

BLACKPINK's JENNIE & BIGBANG's G-DRAGON are South Korea’s most searched K-pop stars on YouTube

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JENNIE and G-DRAGON are once again at the centre of online attention, with widely shared Google Trends data pointing to the two artists leading YouTube K-pop searches in South Korea in 2025.

Fan-circulated Google Trends comparisons on X and Reddit show JENNIE ranking as the most searched female K-pop idol on YouTube locally. Other members of BLACKPINK were also frequently mentioned across the rankings, underlining the group’s sustained popularity and individual star power.

On the men’s side, G-DRAGON reportedly topped YouTube search interest, reinforcing his enduring cultural influence years into his career. The same trend posts place fellow BIGBANG members DAESUNG and TAEYANG within the top 10, alongside BTSJungkook, whose solo activities continue to draw massive search interest.

The discussion also spotlighted strong showings from newer-generation acts, with groups like aespa and IVE frequently cited as following closely behind in overall search buzz.

While Google has yet to publish a formal, standalone breakdown of YouTube search rankings by K-pop artist for 2025, the viral conversation highlights a clear throughline in South Korea’s search behaviour: legacy icons such as G-DRAGON and BLACKPINK continue to command attention, even as newer stars drive the next wave of fandom activity.