JISOO is stepping further into the world of fashion and outdoor lifestyle as the BLACKPINK star has officially been unveiled as Salomon’s newest global ambassador. The announcement, shared on 28 May, marks the beginning of a long-term partnership between the French mountain sport lifestyle brand and the singer-actress.
Known globally for her influence across music, fashion, and entertainment, JISOO’s latest ambassadorship reflects Salomon’s growing push beyond performance wear and into culture-driven fashion spaces. According to the brand, the collaboration represents “an evolving connection to outdoor lifestyle, fashion and culture” shaped by personalities redefining movement and everyday style.
In a statement, JISOO shared how her upbringing in South Korea inspired her connection to nature and the outdoors. “Growing up close to the mountains in South Korea, nature and the outdoors were a part of everyday life. Spending time outside continues to bring me a sense of freedom and grounding,” she said.
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She also highlighted how the partnership felt like a natural fit, adding that she values Salomon’s “balance between functionality, movement, and style.”
Salomon’s Global VP Product & Experience Kristof Cavazzana described JISOO as someone who represents “a generation embracing openness, curiosity and fluidity between sport and fashion,” noting that her global influence aligns with the brand’s evolving identity.
The partnership is expected to expand into future creative projects and collaborations, though additional details have yet to be revealed.
Founded in the French Alps, Salomon is widely recognised for its footwear, apparel, and winter sports equipment, while also becoming increasingly prominent within fashion and streetwear circles in recent years.
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