LISA takes one giant leap for mankind in a new campaign for Nike Sportswear’s Moon Shoe.
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The BLACKPINK rapper and singer stars in lunar-themed visuals that see her leave a shoe print on the moon, plant a Nike Sportswear flag, and stand atop a lunar podium. The campaign celebrates her journey from leaving Thailand at 14 to train with YG Entertainment to becoming a global artist, actress, and Nike partner.
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Soundtracking the campaign is ‘Mister Magic Moon’, the 1964 track by The Kim Sisters, recorded with Joe Tanner’s Orchestra. Featuring a pioneering Korean group that found international success decades before today’s K-pop boom, the song connects LISA’s global profile with an earlier chapter of Korean music history.
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The campaign’s “moonshot” theme also draws on Nike’s beginnings. The original Moon Shoe emerged from co-founder Bill Bowerman’s experiments with a waffle iron in his kitchen, helping shape the brand’s approach to footwear design. The latest silhouette revisits that heritage with a sleek, fashion-focused look.
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The Nike Sportswear Moon Shoe is available now in new seasonal colourways via Nike.com and at select Nike and partner retailers worldwide.
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