BLACKPINK fans in Singapore have even more reason to get excited beyond the DEADLINE world tour—LISA is officially establishing her own artiste management company, LLOUD, right here in the Lion City. Registered on 12 November 2023, the company lists Lalisa Manoban as CEO with its office at Carpenter Haus, a co-working space in the central business district.
Singapore makes perfect sense for LISA’s next move. Known as Asia’s business hub, the city-state connects her to investors, brands, and collaborators across the region while offering competitive tax rates and strong legal protections, especially for intellectual property. Incorporating in Singapore gives LISA the independence to run LLOUD on her own terms, free from the traditional K-pop agency system in South Korea, while still keeping close to key Asian markets.

The location also positions her closer to her massive Southeast Asian fanbase—from Thailand to Indonesia to the Philippines—making it easier to connect with BLINKs during tours. And LLOUD is shaping up to be more than just a music company: LISA has hinted at fashion and media projects, and Singapore’s thriving creative scene makes it an ideal launchpad for her broader ventures.
With her Singapore tour stop as part of BLACKPINK's DEADLINE world tour being on 29 and 30 November, fans can expect an exciting glimpse into LISA’s future beyond the stage. Singapore is just the beginning for LLOUD, and it looks like LISA is ready to take her artistic empire to the next level.
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