9 September marked a milestone moment for ROSÉ as she unveiled her debut fashion collaboration with PUMA in style — right in the heart of Shanghai.
To celebrate the global launch of PUMA x ROSÉ, the city was transformed into a visual love letter to the BLACKPINK star. Designed as an immersive experience, fans stepped into ROSÉ’s creative world, complete with a runway-inspired photo op, interactive installations, and of course, a visit from the star herself.
At the centre of the event was the collection itself — sleek, stylish, and effortlessly ROSÉ. Guests explored the pieces via a futuristic 3D hologram, created their own curated looks, and listened to personal voice memos from ROSÉ sharing her thoughts on the collaboration.
A letter wall allowed fans to write heartfelt notes “to ROSÉ”, creating a meaningful connection between artist and audience.
“Working with the PUMA team to bring the PUMA x ROSÉ collection to life has been a fulfilling journey,” ROSÉ shared. “It’s an incredible experience to see the campaign come to reality and to see how people creatively style the pieces in their own way.”
The collection is now available in Singapore via:
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PUMA 313@somerset
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PUMA VivoCity
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PUMA Bugis+
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Selected Limited Edt stores
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