j-hope brought ARMY energy to Paris Fashion Week.
The BTS member and Louis Vuitton House Ambassador attended Louis Vuitton Men’s Spring-Summer 2027 Show on 23 June, joining a star-studded guest list for Pharrell Williams’ latest menswear presentation in Paris. Louis Vuitton named j-hope a House Ambassador in February 2023.
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For the show, Pharrell sent Louis Vuitton surfing. The collection took inspiration from California surf and skate culture, with an outdoor presentation that featured a towering artificial wave, surfboards, relaxed tailoring, denim, hoodies, skate-inspired shoes, and easy coastal energy.
Fans online quickly crowned j-hope one of the night’s standouts, sharing clips and photos of his Paris appearance across X. His sleek Louis Vuitton look also made the rounds among fashion and K-pop accounts, adding another viral moment to his ongoing run with the maison.
why does this look like a scene from a movie??? 😭😭😭 pic.twitter.com/1FnpHTwkgq
— tan into the sun⁷ (@taesl0ver) June 23, 2026
The front row was just as packed. Reports from the event listed names including Victor Wembanyama, Jeremy Allen White, and Missy Elliott among the guests spotted at the presentation, while social posts also placed Asian stars including Jackson Wang, BamBam, and NCT’s Yuta around the Louis Vuitton menswear moment.
The appearance follows j-hope’s continued global fashion presence, with the rapper-dancer once again proving that whether it is onstage or front row, Hobi knows how to own the moment.
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