Ottogi has launched a global campaign for its flagship Jin Ramen, with the release of a new campaign video featuring Jin on BTS under the concept of "Jinjja Love Jin Ramen" ("Jinjja Love" means real love in Korean).
The video begins like a scene from a romantic K-drama, showing Jin walking in the spring rain, revealing his melancholic side hidden beneath an umbrella. With the message "I really miss you", the video expresses affection and sincerity for Jin Ramen, like a romantic drama, vividly capturing the experience of savouring the unique deep and rich broth of Jin Ramen. The campaign video is available on Ottogi's official global YouTube, Instagram, and TikTok channels.
Since last month, consumers worldwide will be able to purchase Jin Ramen featuring BTS' Jin on the packaging. The packaging will be applied to both bowl and cup products, showcasing the unique appeal of Jin Ramen's Mild and Spicy flavours. Jin Ramen multi-packs will include one of four stickers featuring Jin. This is expected to attract consumers in various countries and regions.
An official from Ottogi stated, "With the launch of the global campaign for flagship K-ramen, Jin Ramen, starting with the release of the campaign video, we aim to connect with domestic and international consumers by enhancing the appeal of Jin Ramen with Jin of 21st century pop icons, BTS."
Like what you read? Show our writer some love!
-