As an Honorary Seoul Tourism Ambassador, Jin (of K-pop superstar group BTS), starred in the city's new tourism promotional movie called LOVE, MY SOUL.
The short film captures the romantic essence of South Korea's capital, starting with Jin playing music on a turntable, before highlighting popular dating spots, such as Ikseon-dong and Namsan Seoul Tower - showcasing Seoul's romantic allure and concluding with the uplifting message, 'Feel Soul Good'.
This is just the 1st part of a campaign that will include 2 other segments. INSPIRE is scheduled for release on 5 September, and it explores Seoul's distinctive and inspiring aspects - featuring the city's fashion, culinary delights, hiking, and meditation experiences. Finally, FUN, premiering on 12 September, introduces new attractions like SEOULDAL, a moon-shaped helium balloon ride, along with various activities, portraying a vibrant and entertaining side of Seoul.
To engage viewers, an online "leave a comment" event will be accompanied by the movie releases. Participants who watch the videos on Visit Seoul's YouTube and social media channels and leave comments as instructed will be entered into a drawing for giveaways, including a 1-night stay at a 5-star hotel and a fine dining experience at a top Korean restaurant.
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Furthermore, the campaign includes two FOOH (Fake Out-of-Home) films and three short clips, featuring Jin, presenting different sides to what makes the city of Seoul really shine.
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