Calvin Klein has unveiled its Spring 2026 denim campaign, starring BTS' Jungkook in a new chapter dedicated to the brand’s most iconic fabric.
Shot and directed by Mert Alas, the campaign blends fashion with movement, spotlighting Jungkook’s natural charisma through a high-impact film that fuses choreography, music, and stripped-back styling. The visuals lean into denim as self-expression — relaxed, confident, and lived-in.
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The campaign centers on hero silhouettes including:
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90s Straight Jeans
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Baggy Jeans
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Updated Trucker Jackets
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Styled with logo tees, layered tops, and classic outerwear, the looks nod to vintage Americana while staying sharp and modern.
“I love Calvin Klein jeans because they’re designed to be lived in,” Jungkook shared. “The looks I wore for this campaign nod to ’90s style while feeling completely modern.”
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The Spring 2026 denim campaign launched worldwide across Calvin Klein retail stores, calvinklein.com, social platforms, and global out-of-home placements. Dedicated “Shop by Campaign” sections spotlight Jungkook’s featured pieces, including the 90s Straight and Baggy fits.
Jungkook has been a Calvin Klein global ambassador since 2023, and this latest campaign further cements his place at the intersection of pop stardom and fashion dominance.
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