Swiss watchmaker Hublot has a new global face — and ARMY saw it coming from a mile away.
Jungkook of BTS was officially unveiled as the luxury brand’s latest global ambassador at a launch event in Seoul, sending fans into full detective-mode victory laps.
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The big reveal followed a cryptic teaser posted on 10 February. In a moody Instagram reel, a lone figure stepped into the light — only a silhouette visible — alongside the date “12.02.26”.
That was all it took.
Within minutes, social media timelines were flooded with zoomed-in screenshots, side-by-side comparisons, and confident declarations that the mystery man was Jungkook. As it turns out, ARMY’s instincts were right.
At a 12 February event held at Strx House, a club in Gangnam, Hublot confirmed the partnership, calling it a meeting of “two originals”: a rule-breaking maison that reshaped modern watchmaking, and an artiste who has redefined the sound and style of a generation.
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With this appointment, Jungkook joins Hublot’s top-tier ambassador line-up alongside sprint legend Usain Bolt, tennis champion Novak Djokovic, and virtuoso pianist Lang Lang.
For fans, the collaboration feels like a natural next step. Jungkook’s global influence — both as a member of BTS and as a solo artist — continues to bridge music, fashion, and luxury on an international scale.
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