K-pop powerhouses BTS continue to ride the wave of their comeback with the successful comeback album ARIRANG as they're back once again with BTS THE CITY ARIRANG LAS VEGAS AND BUSAN.
Previously, the septet followed up the album's release with multiple appearances and activations such as their appearance on The Tonight Show with Jimmy Fallon, the Spotify X BTS: SWIMSIDE Fan Event and their spectacular comeback concert livestream on Netflix. Now, with BTS THE CITY ARIRANG LAS VEGAS AND BUSAN, they continue that momentum and cement their identity as one of the most influential K-pop bands of our generation.
The project brings ARIRANG to life in the two key cities as it blends and weaves the story of the album into immersive experiences, coming to life in a spectacle of amazing visuals, music and connection. With THE CITY LAS VEGAS running in Las Vegas, Nevada from May 20 to May 31, and THE CITY BUSAN taking place from June 5 to June 21, the group is truly ready to take over these major cities with their landmark album, turning them into canvases for cultural expression and a celebration of music.
This 2026 edition of THE CITY LAS VEGAS follows the 2022 instalment of the project as it comes back even bigger and better for the celebration of their comeback album. Spot BTS along The Strip as there will be digital marquees lit up in the record's signature red and white colour, welcoming visitors and residents into BTS' takeover of Sin City. Beyond the themed welcome messages, fans can also look forward to themed hotel experiences, food and beverage offerings and exciting after-parties.
Following the run in Las Vegas, THE CITY BUSAN taps on home ground for the K-pop phenomenon as they are set to roll out an onslaught of entertainment programmes set to dazzle ARMY. The exact locations for each event and activation will be announced on a later date via Weverse. THE CITY project reinforces the global impact that BTS has had on the globe as they played a key role in making the world see the power of K-pop and its widespread influence on fan culture and live experiences.
As BTS THE CITY ARIRANG LAS VEGAS AND BUSAN gears up to transform the two cities, the septet continue to unveil episodes of their short documentary series KEEP SWIMMING with BTS. The docuseries draws inspiration from their track 'SWIM' that emphasises the importance of swimming against the current no matter how tough it gets.
The series parts the curtains on stardom and influence, spotlighting the importance of determination and resilience, shedding light on everything that goes on behind the scenes. It features a diverse range of individuals reflecting on their own "KEEP SWIMMING” moments, including cinema auteur Park Chan-wook, fashion designer Nora Noh, Olympic gold medalist snowboarder Choi Gaon, and Venerable Sunjae. During his episode, Park Chan-wook shares a piece of wisdom as he states, "Rather than struggling alone, I constantly talk to people and ask questions. Conversation is always the best shortcut to good judgment.”
As BTS continue to soar at the top of the charts, they build momentum with BTS THE CITY ARIRANG LAS VEGAS AND BUSAN, lighting up major landmarks with the vibrance of their music, their unique story, and their dedication to ARMY. They spotlight and salute key players in the industry and their experiences, drawing on the message behind ‘SWIM’ to capture the heart of ARIRANG.
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