BTS are turning London into more than just a tour stop this July with BTS THE CITY “ARIRANG” LONDON, a citywide celebration that stretches far beyond the concert stage. Running from 4 to 10 July, the project will transform the UK capital into an immersive cultural playground tied to BTS WORLD TOUR “ARIRANG”, which hits the Tottenham Hotspur Stadium on 6 and 7 July.
Anchored by landmark activations, exhibitions, immersive fan spaces, and collaborations with local communities, the London edition of THE CITY project is set to connect music, Korean culture, and fan experiences across the city. Beginning on 4 July, the Korean Cultural Centre UK will welcome visitors with music video screenings, photo zones, and a display of stage outfits from BTS’ historic Wembley performances, inviting fans to revisit some of the group’s defining London memories.
The celebration will also spill into some of the city’s most recognisable spaces. The London Eye will light up in honour of the tour, while a dedicated BTS THE CITY LONDON boat experience along the River Thames will offer fans another way to experience the city through the spirit of ARIRANG. Together, these activations extend the live concert atmosphere beyond the stadium and into the wider fabric of London itself.
From 8 to 10 July, ARMY ‘MADANG’ at Outernet will serve as a dedicated fan space packed with immersive experiences, exclusive merchandise opportunities, and interactive programmes. The Samsung Galaxy Experience Booth will feature activities powered by Galaxy AI technology, allowing visitors to create personalised messages, keepsakes, and printed moments, while the IMAGINE YOUR KOREA! KOREAN TOURISM ORGANIZATION EVENT POP-UP will bring together music, dance, and Korean culture through interactive experiences. The NIKE x BTS Pop-Up Store will also be part of the festivities, showcasing the group’s latest collaboration.
Beyond activations and shopping experiences, BTS THE CITY “ARIRANG” LONDON will partner with a wide range of local food and beverage establishments across the city, including Hongdae Pocha, Deun Deun, and DOPI, alongside other independent businesses. Through these collaborations, the project continues THE CITY’s aim of linking global fans with local communities while creating cultural exchanges throughout each host destination.
Following the success of BTS THE CITY ARIRANG LAS VEGAS, the London edition continues that vision, turning another major city into a celebration of connection, diversity, and shared fandom around BTS WORLD TOUR “ARIRANG”.
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