ALPHA DRIVE ONE member SANGWON is making an appearance in Singapore this race week.
The K-pop artist will join PUMA’s Own Your Speed campaign on 7 October, with appearances at 313@somerset and VivoCity as part of the brand’s driver events featuring Charles Leclerc and Lando Norris.
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The visit follows SANGWON’s first collaboration with PUMA, which saw him front a campaign with Korean fashion platform MUSINSA. This time, fans in Singapore will get a chance to catch him in person as PUMA brings together K-pop, motorsport, and streetwear during Singapore Grand Prix week.
Running from 5 to 11 October, Own Your Speed is PUMA Southeast Asia’s largest motorsport activation in the region to date. The programme spans a pop-up experience, driver meet-and-greets, community activities, and race watch parties.
At 313@somerset, The Speed Station pop-up launches on 6 October, ahead of the following day’s appearances. Ferrari driver Leclerc and McLaren driver Norris will take part in meet-and-greet events on 7 October, with SANGWON joining the day’s activities at both malls.
The campaign also includes car community events at HyperDrive at The Palawan @ Sentosa on 8 and 9 October, before wrapping up with Singapore Night Race watch parties at Paulaner Bräuhaus Singapore on 11 October. A PUMA Tracker Night Run on 5 October kicked off the week’s programme.
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