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Explore the world through XG's unique senses on the music video for 'IYKYK' – watch

Explore the world through XG's unique senses on the music video for 'IYKYK' – watch

Estimated: 1 min  reading

Following 'SOMETHING AIN’T RIGHT' released in July, XG has officially unveiled 'IYKYK', another cut from their upcoming second mini-album, AWE.  
 
'IYKYK' encapsulates the 7-member girl group’s bold quest to keep pushing boundaries and exploring uncharted territories. With a theme inspired by “XG exploring the universe”, the song invites listeners to join them on a journey through a "new, limitless dimension at lightspeed!" The track blends a rhythmic 2-step beat with a sample from m-flo's 2001 hit 'prism', evoking a sense of floating through space and amplifying the excitement of an adventure.


 
The chorus - featuring the phrase “If You Know, You Know” - is an invitation for those in the know to embrace this exploratory spirit and join in on XG’s extraordinary journey.
 
The music video for 'IYKYK' offers a fresh perspective from XG’s previous videos, showcasing the world through their eyes. It explores the question, “How does the world look to them? Is it mysterious and otherworldly?” The concept centers around a “Mutated Sense”, which gives each XG member unique sensory perception. The video artfully portrays these sensory shifts, capturing XG’s signature mystique. Step into XG’s dreamscape and experience it firsthand.

AWE is slated to be released on 8 November.