Hip-hop music and Thailand's street food scene collide in the music video for F.HERO's new track, 'Epic Night Out'.
Featuring an appearance from Thai celebrity chef, Chef Pom, the video is part of a larger Foodmarks campaign from Coca-Cola that spotlights the culinary delights of selected cities as well as the artistry of their musicians.
The visual accompaniment to 'Epic Night Out' follows F.HERO as he goes food hopping in Bangkok in a custom Coca-Cola tuk-tuk. During his gastronomic adventure, the 'Mirror Mirror' hitmaker, who is joined by a biker crew, introduces viewers to dishes such as Pad Thai Tom Yum, Boat Noodles, Crab Fried Rice, Lod Chong, and BBQ Pork.
During the video's climax, the rapper comes face to face with Chef Pom at a restaurant and proceeds to dine with her.
Other highlights include easter eggs for keen-eyed viewers to spot and a cameo appearance from Thai influencer Badmixy.
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Following the release of its collaboration with F.HERO and Chef Pom, Coca-Cola will expand the Foodmarks campaign to include more experiences, including interactive food festivals in Bangkok this April.
The drink industry giant has also teased that it will be bringing the campaign to more markets soon.
TeeJae Sonza, Senior Director, Marketing, Coca-Cola said: "At the heart of the unwavering presence of Coca-Cola in the ASEAN & South Pacific is the celebration of shared meals with family and friends. With Foodmarks, we go beyond the dining table experience to spotlight the vibrant souls of local neighbourhoods and the uncharted culinary treasures nestled within bustling cityscapes."
"This campaign is an ode to those legendary food shops rich in stories and flavours, offering this new generation of foodies a sensory expedition. It's about crafting epic food narratives where every sip of Coca-Cola elevates the moment, connecting friends and families with each other, as well as to both heritage and innovation in taste," continued Sonza.
Watch the music video for 'Epic Night Out' here:
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