The inaugural Asian-centric music event will be happening in Austin, Texas this March.
Today (22/2), Asian-owned American entertainment company Jaded announced the line-up for FRIENDS:FOREVER at SXSW 2024, scheduled for 14 and 15 March at the Empire Control Room & Garage.
Featuring over 40 acts from across Asia, the event will be headlined by thuy, REI AMI, SE SO NEON, Audrey Nuna, and will see performances by dance-pop singer Shelhiel, indie singer-songwriter Su Lee, R&B hip-hop producer STUTS, hip-hop group 1300, rave collective Nhạc Gãy, indie rock outfit Subsonic Eye, indie pop band Reality Club, and more.
Back for its third SXSW event, FRIENDS:FOREVER continues to carry Jaded’s goal to “champion and empower Asian artists on the world stage”.
“FRIENDS:FOREVER is a celebration of youth and connection through the shared love of music. We are proud to present a new generation of artists who are changing the global music landscape, and who are breaking cultural barriers with their creativity and talent.” says Jing Wang, Founder and CEO of Jaded.
Check out the full artist line-up below.

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