After an extremely eventful duo of weekends shaking up the stage with his euphoric setlist during his debut at the iconic Coachella festival, Fujii Kaze returns once again with another eccentric music video for 'It’s Alright', a track featured on the tracklist of his 2025 album Pre: Prema. Pre: Prema was released alongside Prema which is the Japanese trailblazer's third studio album.
Aligning with his otherworldly creative vision and elaborate music video themes as seen in previous releases such as 'It Ain't Over' and 'Casket Girl', the music video for 'It’s Alright' feels like an elaborate fever dream. He takes on many alter egos during the video categorised by the four realms including "No mud, no lotus," "Quiet mind," "The earth laughs in flowers," and finally, "We are starlight".
He poses as a mysterious underground deity glowing with roots forged into the soil, a celestial god who sets a jar of butterflies free relating to the lyric, "God is inside, is inside us", a guardian of the earth and finally celestial creator who watches over every realm. The stunning backdrops take him to places such as a temple, a bountiful garden of eden and a peaceful heaven scape. The heavy fantasy element of the video ties in with his extravagant creative direction that often shines through in all of his projects.
Through its shifting identities and surreal visual worlds, the video for 'It’s Alright' further cements Fujii Kaze as an artist unafraid to blur the line between fantasy and introspection. As part of Pre: Prema, it extends his signature universe of spirituality, nature, and self-reflection, offering a vivid reminder that his artistry thrives in constant reinvention, where every release becomes both a visual journey and a philosophical meditation.
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