Hearts2Hearts takes listeners on a vibrant and playful adventure with their single 'RUDE!', marking their first musical release of the year after they absolutely dominated 2025's Rookie of the Year awards.
'RUDE!' preserves their glittering originality as the octet draws on their easy-going pop sensibilities, mixing in a slightly edgy vibe, opening the glamorous house-infused pop track with a nonchalant rap verse, giving it a sophisticated and empowering vibe.
The airy synths also tie in the overall tone of the track while adding a delicate depth to the music. Drawing on the success of their previous house track 'FOCUS', 'RUDE!' gently pivots with a slightly more radiant, playful and energetic take on the genre.
The accompanying music video for the track channels the nostalgia of the early internet, opening on a cluttered desktop screen before zeroing in on the whimsical concept of the members working to garner likes and views depicted as glowing hearts in a "social media content factory", combining a bold statement with amazing visuals to get their message across.
When the group encounters a fake heart, it threatens the power of the "Super Heart", following their journey as they scramble to restore it. The song’s bold, colourful energy comes alive in its imaginative storyline, underscoring that staying true to yourself always prevails.
Hearts2Hearts are set to premiere their new single 'RUDE!' live at their first-ever 2026 FANMEETING on 21 and 22 February at Olympic Hall in Seoul, showcasing the track’s catchy energy and the group’s evolving stage presence.
With 'RUDE!' setting the tone for their 2026 activities, Hearts2Hearts continue to cement their position as one of K-pop’s most dynamic rising acts. Between their playful, genre-blending sound, visually striking storytelling, and growing stage presence, the octet is proving that they’re not just riding the wave of past success, they’re charting their own confident, vibrant path forward.
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