HONGJOONG of ATEEZ is inviting fans into a dreamy world of childhood wonder and quiet elegance with his new fashion film Petit Coussin.
Filmed in Seoul, Petit Coussin marks the K-pop star’s first foray into creative design — a whimsical, memory-laced short film that merges music, fashion, and storytelling through the lens of his own youth.
Split into four parts from dawn to night, the project features 24 original outfits designed by HONGJOONG himself, each styled to echo a particular time of day and state of emotion. Six looks represent each segment, worn by teen models across a sun-drenched playground runway that feels both nostalgic and surreal.
Titled after the French word for “little cushion,” Petit Coussin is a nod to HONGJOONG’s roots — specifically his mother’s children’s clothing store — and reimagines the soft silhouettes, pastel palettes, and tactile textures of his early memories. Think floaty fabrics, innocent detailing, and silhouettes that feel like daydreams stitched together.
From sentimental choreography to tender visuals, the film explores how childhood creativity can bloom into full-fledged artistry — a celebration of self-expression, memory, and artistic growth.
With Petit Coussin, Hongjoong once again proves he’s more than an idol. He’s a visionary — pushing boundaries in K-pop fashion and visual art, while staying grounded in the moments that shaped him.
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