GRAMMY Museum teams up with HYBE for new K-pop exhibit featuring BTS, SEVENTEEN, ENHYPEN, TOMORROW X TOGETHER, and more

GRAMMY Museum teams up with HYBE for new K-pop exhibit featuring BTS, SEVENTEEN, ENHYPEN, TOMORROW X TOGETHER, and more

ESTIMATED 

The GRAMMY Museum has teamed up with HYBE for its latest exhibition.

Titled HYBE: WE BELIEVE IN MUSIC, A GRAMMY MUSEUM EXHIBIT, the new collection is opening this 2nd August and will run through 15 September. The festivities will kick off with Global Spin Live: TWS on 1 August.

The interactive exhibit "chronicles and captures the power and history of HYBE, spotlighting its legacy of unparalleled innovation and creativity as a trend-setting global entertainment brand." HYBE is home to the likes of BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, ZICO, &TEAM, fromis_9, KATSEYE, ILLIT, TWS, BOYNEXTDOOR, and more. 

Highlights include original outfits worn in iconic and seminal music videos such as 'Yet To Come (The Most Beautiful Moment)' by BTS, 'MAESTRO' by SEVENTEEN, 'Sugar Rush Ride' by TOMORROW X TOGETHER, 'Sweet Venom' by ENHYPEN, and 'EASY' by LE SSERAFIM.  Accessories and performance gear donned by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM, and ILLIT will also be on display. 

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The exhibit will also feature interactive sing-along and dance rooms, a dedicated Fan Section, a Mono to Immersive room featuring BTS’s 2022 GRAMMY performance of 'Butter,' a Photoism Booth, plus exclusive video content with producers, artists, music videos, and more. 

“HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers,” shares Michael Sticka, President/CEO of the GRAMMY Museum. “HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The GRAMMY Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favourite idols.” 

HYBE Chief Operating Officer Taeho Kim adds, Putting out an exhibition that captures HYBE’s journey is a new experience for us. We’re very excited about this partnership with GRAMMY Museum®, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces. 

Tickets priced at USD 20 are now on sale here.