IKEA will be holding an online music festival on 16 September!
This is the Swedish furniture brand's first-ever 24-hour music festival, which features a star-studded lineup of artists from all over the world. The festival is a free-for-all event, and will begin at 2 AM EST (2 PM SGT/PHT). It will be available for streaming on IKEA's official website as well as at IKEA stores worldwide.
Attendees can look forward to performances by musicians from all over the world including NIKI, TOKiMONSTA, Emiko Rochelle, Fu-Ching-Gido, YONLAPA, CADEJO, and more.
Open the door to new experiences at IKEA Festival, a home tour around the world. You’re invited into 100+ homes to discover concerts, food, design and much more! Going live 16 September, save the date. #IKEAFestival. Read more: https://t.co/x2UOrdRcOo pic.twitter.com/n4z7rE9iIO— IKEA (@IKEA) September 2, 2021
Sets will be performed from the music artists' own homes and music studios across the world. Apart from concerts, the festival will also comprise different segments including a Home Cooking show featuring chefs like Pasta Queen and Paul Svensson.
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Tune in to the Home Visits segment to see personalities such as Ilse Crawford showcase their homes, or catch the DJ Relay for performances by Kaytranada, Loraine James and ZULI.
“Life at home has taken on a whole new meaning for every one of us over the past year, and by being virtually connected, we can open the door to many more lives around the world – exploring how we all live, celebrating individuality and creativity," shared Olivia Ross Wilson, Communications Director for Ingka Group (IKEA Retail).
"Our first IKEA Festival will be our biggest global home tour yet and will bring people together around life at home in a new way, both online and in our stores, and will be the beginning of a longer-term movement of real homes and real lives."
Singapore's IKEA Tampines store will be holding in-store activities on 16 September from 2 PM to 8 PM, including the virtual launch of the online festival. The first 10 customers will also receive an exclusive gift.
For more information, visit IKEA's official website.