LE SSERAFIM dropped the dates and cities for their upcoming 2026 tour PUREFLOW. They will kick off the journey in Korea before heading to Japan, the United States, Europe, and more cities in Asia.
Notably the tour schedule includes stops in our region with Taipei (14-15 November), Singapore (28 November) and Manila (5-6 December) announced for late 2026.
The tour in support of their upcoming seconfnd studio album ‘PUREFLOW’ pt. 1, which is set for release on 22 May at 1 PM KST.
The group recently returned with 'CELEBRATION', the album's lead single. 'CELEBRATION' captures the moment of acknowledging fear and choosing to face it, transforming vulnerability into strength, an idea further reinforced by KIM CHAEWON and HUH YUNJIN’s participation in the songwriting. Centered on pulsing beats and dynamic melodies, the track delivers an instant shift in mood, creating an immersive listening experience. Designed to seamlessly fit into everyday moments, 'CELEBRATION' resonates across a wide audience while remaining immediately accessible.
The music video expands on this narrative through a symbolic, visually driven storyline. It follows a creature with an unconventional appearance, suggesting that being different is not negative, but something to be embraced. As it flees across underground passages, snowy fields, and desert landscapes, the creature eventually comes face-to-face with LE SSERAFIM. In that moment, the atmosphere transforms, giving way to a powerful performance from the group. The commanding choreography and stage presence of the five members stand out as the highlight of the video. The video concludes with a “happy ending,” where individuals of different appearances and backgrounds come together in harmony, delivering a message of acceptance and self-celebration.
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