JESSI is back, and she’s got something to say.
After a year-long hiatus, the Korean-American rapper has officially returned with ‘Newsflash’, a hard-hitting hip-hop single that reintroduces her on her own terms. The track plays on the idea of a breaking news alert, announcing her comeback with the same intensity and urgency.
Marking her first release under her independent label UNNI COMPANY, ‘Newsflash’ isn’t just a banger—it’s a statement. With lyrics like “the spotlight’s on me” and “I’m makin’ headlines,” JESSI confronts the glare of public scrutiny, shutting down the noise with self-assured bars like “Don’t believe all the hype” and “I don’t read what they type.”
Accompanying the track is a bold, dynamic music video featuring New York rap legend Jadakiss. Together, the two bring fierce energy and East Coast swagger, adding more heat to an already blazing return.
This new chapter also signals the start of JESSI’s global run, launched in partnership with international music distributor BMG. With full creative control and a clear message, JESSI isn’t just back—she’s rewriting the script.
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