Collaborations do not get bigger than this one. 

Launched on Wednesday (31 May), 'Be Who You Are (Real Magic)' is a multilingual single that unites GRAMMY-winning American singer-songwriter, producer, and bandleader Jon Batiste, K-pop girl group NewJeans, Colombian singer-songwriter Camilo, American singer and rapper JID, and British singer-songwriter Cat Burns.

Teased via Coca-Cola's official Twitter page earlier this month, the uplifting anthem is the newest release from the beverage manufacturer's Coke Studio programme, which seeks to "create and deliver moments of musical magic to new audiences".

[Music🎵]
'Be Who You Are' with @JonBatiste, @catburns, @JIDsv, and @CamiloMusica
Out 31 May#광고 #CokeStudio #RealMagic #CokePartner @CocaCola pic.twitter.com/ggweyTBTK5

— NewJeans (@NewJeans_ADOR) May 30, 2023

Aside from English verses from Batiste and JID, the track also features a Spanish verse from Camilo and Korean lines from NewJeans' Minji, Hanni, Danielle, Haerin, and Hyein.

A music video for the track has also been released via Coke Studio's YouTube channel. It features animated artwork from Ardhira Putra, an Indonesian artist based in Singapore who previously collaborated with Epik High on 'Super Rare'.

'Be Who You Are (Real Magic)' is NewJeans' second track to be released in collaboration with Coca-Cola this year — the first being 'Zero', which was launched in April. The 'Ditto' and 'Hype Boy' hitmakers were also unveiled as the company's ambassadors in the same month. 

“Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy. It celebrates the unique ability of music to unite and uplift and provides a connection point for fans around the world to come together and enjoy a new experience,” said Pratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola, in a 2022 press release.

Stream 'Be Who You Are (Real Magic)' here: