YouTube's Foundry Programme has announced its latest class of musicians.
The latest class of musicians include JPEGMAFIA, Beabadoobee, Baby Rose, Rema, Kenny Beats, Girl in Red, Channel Tres, Sam Kim, Hardy, Lean Chihiro, La Doña, Alfie Templeman, and Sanari.
Launched in 2016, Foundry was designed by the video-streaming giant to provide rising independent artists with vital resources including marketing, promotional support and access to new content formats to help grow their following. Past Foundry artists include Dua Lipa, Rosalía, Dave and Gunna.
The new class of 14 brings the total number of Foundry artists this year to 25. Each of the 25 artists in Foundry have a dedicated representative from YouTube Music that will work across marketing and programming teams to help them craft content strategy.
Throughout all the digital streaming artist development programs, YouTube's graduates have enjoyed the most success, likely in part due to the platform’s status as the world’s most popular avenue for music-listening. Case studies include Latin Grammy winner Rosalía, who grew her YouTube subscriber base by more than 7,000 percent through the program, and Dua Lipa, whose career has seen a meteoric rise within the past two years, culminating in a Grammy win.
Stream JPEGMAFIA's latest album, All My Heroes Are Cornballs below.