Back to Top

Ride first class on the Bandwagon with the latest gig news!

Connect With Us

Kanye West and Lil Pump's 'I Love It' sets new YouTube record

Kanye West and Lil Pump's 'I Love It' sets new YouTube record

Sometimes, you can be too big to fail.

Almost nine years after that fateful incident at the MTV Video Music Awards of 2009, Kanye West has set a new standard for his latest public offering. The music video for 'I Love It', a collaborative track with Lil Pump and which features actress Adele Givens, has broken the record for biggest global debut for a hip-hop video on YouTube.

Promoted Video


Click here for more info!

The video, directed by West and executive produced by Spike Jonze, garnered 76 million views in the first week of its release, thereby snatching the mantle from Childish Gambino's 'This Is America'.

As in 2009, this is proof that no one does Kanye better than Kanye does Kanye.

Watch the video below.

Related artists

Comments