Die-hard sneakerheads would know that Kendrick Lamar's Nike shoe collaboration is dropping in just over two weeks, but no one has really had much to go on besides that — until now.
The shoes were debuted by the man himself during a performance at the 2018 NCAA College Football Championships, supported by an Instagram post from Nike, speaking on the show, which is "a tribute to his album, DAMN."
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The collaboration features the classic white Nike Cortez with a simple red DAMN stitched outline across the outer side of the shoe, with the brand signature swoosh on the inner side of the shoe. The shoe also features a black tongue with red swoosh and DAMN. decals.
The shoe, dubbed as the Nike Cortez Kenny I, is slated to be released on 26 January for US$100.
Check out several shots of the shoe below.