KEYVITUP embrace fresh starts on 2nd EP ‘NA-GARI’, unveil rebellious ‘NAGARI’ music video

KEYVITUP embrace fresh starts on 2nd EP ‘NA-GARI’, unveil rebellious ‘NAGARI’ music video

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Rising K-pop boy group KEYVITUP are back with their second EP, NA-GARI, alongside a music video for its title track, ‘NAGARI’.

Released on 9 November, the five-track project marks the quintet's first comeback since their self-titled debut EP earlier this year. Building on their performance-driven identity, the new record showcases the group's growing musical versatility while exploring themes of individuality, resilience, and embracing new beginnings.

The EP takes its name from a Korean slang term originating from hwatu, a traditional Korean card game, where it describes a round ending without a winner. Over time, the expression has come to refer to plans falling apart or efforts going to waste. KEYVITUP, however, reimagine the phrase as a message of perseverance, encouraging listeners to overcome setbacks, start again, and forge their own paths.

Leading the release is ‘NAGARI’, a rebellious anthem that challenges convention and celebrates individuality. The track encourages listeners to break away from expectations and embrace their own identities, setting the tone for the group's latest musical chapter.

Elsewhere, ‘CHEMISTRY’ opens the record by highlighting the members' synergy and confidence, celebrating their differences as a collective strength. ‘TA’ channels their determination to succeed through themes of ambition and relentless forward momentum.

The EP also explores lighter and more emotional territory. ‘ALRIGHT’ captures the excitement of newfound romance and carefree living, while closing track ‘LOVE ME DON'T LEAVE ME ALONE’ reveals a more vulnerable side of the group. Together, the five songs present a broader picture of KEYVITUP's evolving artistry, balancing bold self-expression with heartfelt storytelling.

Ahead of the comeback, KEYVITUP launched KVP Cloud, a behind-the-scenes content series documenting the creation of NA-GARI. The series offers fans a closer look at the members' involvement in the project, from the recording process to preparations for its release.

The group also introduced a dedicated ‘NAGARI’ social media account and an interactive 'Escape Route Search' campaign, creating additional opportunities for fans to engage with their new era.

The comeback follows an eventful debut year for KEYVITUP, who made an appearance at KCON LA 2026 and connected with American audiences through promotional activities with iHeartRadio and hello82.

More recently, the group surprised audiences at the 2026 K-POP Cover Dance Festival World Final in Seoul on 17 October, where they unveiled a dance challenge for an upcoming track. Held at Seoul Plaza, the event brought together dance teams from around the world and offered an early glimpse of the group's latest performance material.

Produced under the creative direction of Kim Jae Joong, K-pop veteran and founder of iNKODE Entertainment, KEYVITUP continue to establish their identity through genre-spanning music and dynamic performances.

Comprising TAEHWAN, HYUNMIN, SENA, JAEIN, and RUKIA, the five-member group are now entering the next phase of their career, with NA-GARI serving as both a reflection of their growth and a declaration of their ambitions.

With its message of turning setbacks into opportunities, the release captures the determination of a rookie group eager to make its mark on the global K-pop scene.